VMware adds nine new territories to TD SYNNEX distribution agreement amid overall partner cull

Distributor is extending value-added enablement offerings with a focus on growth in the SMB segment

Broadcom's VMware is expanding its distribution agreement with TD SYNNEX in Europe, adding nine new territories to its coverage, even as it rationalises its overall partner network.

The distributor has added Austria, Denmark, Finland, Ireland, Norway, Portugal, Slovakia, Sweden and Turkey.

TD SYNNEX partners can access the multi-cloud provider's full range of subscription-based solutions.

The distributor will offer a variety of value-added resources and specialised content focused on helping its partners to accelerate growth and develop their multi-cloud practices with VMware by Broadcom.

These include a tailored learning series, developed by the distributor's in-house global specialised skills division, available to partners via the TD SYNNEX channel academy platform.

The distributor said these will be complemented at local level by bootcamps, webinars and events aimed at education and enablement on VMware by Broadcom products and solutions.

As a VMware by Broadcom authorised training centre, TD SYNNEX also said it brings the full portfolio of technical training and certification to support its partners' development of technical practices and competence.

Jason Boxall, SVP of advanced solutions for Europe at TD SYNNEX said: "This expansion presents an excellent opportunity for large resellers and SMB partners to leverage TD SYNNEX's enablement resources in order to enhance their expertise in hybrid cloud and virtualization, and drive business growth with a scalable, robust, and cutting-edge set of solutions from VMware by Broadcom."

Broadcom rationalising VMWare's partner network

The news comes amid Broadcom's overall trimming of VMware's partner network since its long-awaited acquisition.

Following the deal's final approval and closing on 22 November 2023, right before Christmas, the virtualisation giant put partners on notice that it would be cancelling all existing partner agreements and asking partners to reapply by 4 February 2024.

Amid widespread confusion from partners and after evaluating existing agreements, the company then said it would reject any attempts from partners to register deals with its top 2,000 accounts and would, instead, take all of those contracts direct.