A sneak peek of what to expect from our new service
CRN is today launching CRN Essential, a market intelligence service for busy channel executives.
Vendor, distributor and reseller executives are notoriously time poor, and sifting through the mountain of information out there to get to what is ‘essential' to your business can be a thankless task.
This is where CRN Essential comes in.
The new subscription service will be led by monthly round-up and quarterly analysis of key channel news and trends.
Subscribers will also unlock access to a series of exclusive market intelligence reports, including research profiling the UK's top 250 resellers and our new CRN Staff and Salaries study.
For a full list of what is included in CRN Essential, click here.
Why CRN Essential, and why now?
CRN is traditionally known as a news-driven title, and that focus on breaking news will always remain.
But research we conducted into our readership last year demonstrated that our audience of vendors, distributors and resellers wanted us to produce more easy-to-access round-ups of key channel trends, and more market intelligence.
Market intelligence may not be the first term people associate with CRN, and there are plenty of research houses that do a great job of tracking channel trends.
But we believe we have something genuinely different to offer thanks to our proximity to our audience and our team of experienced journalists.
As a team, we have spent the last several months conducting the initial research that will be available to CRN Essential subscribers from launch day.
This includes monthly round-ups and quarterly analysis of key channel events and trends for the past year, compiled by CRN consulting editor Sara Yirrell.
It also includes a report profiling the UK's top 250 resellers by revenue alongside analysis of their financial performance. Staff and pay levels across the top 250 are analysed in a separate report - CRN Staff and Salaries Study - which is again only accessible to CRN Essential subscribers.
Our team has spent hundreds of hours poring through Companies House documents, interviewing experts and reviewing and summarising content to generate the data and content for this service.
Throughout the year, CRN will be topping up the content available through CRN Essential.
For a taster of the research, you can view some of the top-line findings of Top 250 VAR report here, and a summary of our Staff and Salaries study here.
If you have any queries on CRN Essential and what to expect from a subscription, please get in touch with the team via [email protected]
