Partner content: 'We've radically reformed our training' - Samsung channel boss on supporting partners through the pandemic

clock • 3 min read
Partner content: 'We've radically reformed our training' - Samsung channel boss on supporting partners through the pandemic

Samsung has revamped the way it engages with the channel in areas such as training to help partners through the pandemic, B2B director Joe Walsh has told CRN.

Walsh said that Samsung moved quickly to avoid service disruption for partners.

"The way we have undertaken training has been radically reformulated in the way we deliver education around our portfolio to our partners," he said.

"We've launched virtual roadshows and we're providing virtual floor walks.

"We've also accelerated the launch of our brand-new partner programme, Samsung One, which is the ultimate tool to educate, communicate and incentivise our channel partner teams."

Samsung One launched last month and has been received well by partners, Walsh said.

The programme reverts to a tiered structure, with benefits for partners increasing as they move up through the different levels.

Samsung claims that the programme makes it easier for partners to interact with the vendor and comes equipped with dedicated B2B training material.

Walsh said that, in many ways, the way the tech industry has adapted to work around the pandemic has strengthened relationships.

"I've been staggered and thrilled by our ability to adapt and change, both in Samsung and also with our partners," he said.

"This year we've had to almost chuck the rulebook out and start again.

"Don't get me wrong, nothing beats collaborative, face-to-face meetings but one of the lessons I've learned is around the collaborative working behaviours achieved with our partners virtually.

"Things would have taken months to agree before, with countless emails going back and forth and various stakeholders needing to be aligned, but that has just dropped away.

"It's made our relationships more personal by the nature of speaking to someone in your front room with your children and pets running around. I believe it finally spells the end for email as the primary means for communication, with applications like Slack and Teams proving to be more effective."

Walsh revealed that Samsung has taken steps to help the NHS throughout the year, donating 2,000 rugged devices to NHS Nightingale Hospitals and proving a further 20,000 at cost.

"We also installed 35 sanitising machines in the Nightingale Hospitals which use ultraviolet radiation to sterilise things, and we sent mobile workshop vans to the Nightingale Hospitals to offer NHS staff free device repairs."

Walsh said that Samsung has also taken significant steps to address the welfare of its own employees, particularly with regards to mental health, during the second national lockdown and heading into the New Year.

"We were fortunate enough to be in the middle of summer during the first lockdown," he said.

"But as we get into winter it's darker and colder and people are feeling isolated, and the boundary between work and play is often blurred.

"Samsung has made huge strides in strides in this area, our engagement teams are giving access to some great tools to support people during the winter months.

"Our office has been completely transformed to ensure that those that need access can do so safely.

"We're providing the right tools and kit to facilitate remote working and our leadership team continues to communicate the importance of taking time out, getting away from the, screen getting some exercise and reducing the amount of time we spend on video calls."

To learn more about Samsung One click here.

More on Vendor

Microsoft and Google see quarterly cloud revenues surge

Microsoft and Google see quarterly cloud revenues surge

Microsoft's Azure sales grew 50 per cent in the quarter while Google Cloud revenue surged 45 percent

clock 27 October 2021 • 2 min read
Channel Awards: 'The channel is at the heart of everything we do' - Q&A with HP's channel manager Mark Davitt

Channel Awards: 'The channel is at the heart of everything we do' - Q&A with HP's channel manager Mark Davitt

Sponsor of the sub £100m turnover Reseller of the Year category at this years' Channel Awards, in partnership with AMD, HP's Mark Davitt sums up 2021 and looks ahead at the short term opportunities for the channel.

CRN staff
clock 27 October 2021 • 1 min read
Splunk's EMEA channel boss highlights where partners can benefit from new programme

Splunk's EMEA channel boss highlights where partners can benefit from new programme

Software vendor announced the launch of its Partnerverse Programme last week

clock 27 October 2021 • 3 min read

Highlights

'Strong demand' for cloud adoption and security behind Bytes' growth, CEO says

'Strong demand' for cloud adoption and security behind Bytes' growth, CEO says

Income, revenue and profit all rose for Bytes Software Services during the first half of 2021

clock 28 October 2021 • 2 min read
Arrow Business Communications acquires Microsoft Gold partner Circle Group

Arrow Business Communications acquires Microsoft Gold partner Circle Group

Acquisition of Circle is Arrow's fifth of 2021 following private equity backing

clock 28 October 2021 • 2 min read
Consenna launches sales enablement, training and sustainability programme aimed at Microsoft education resellers

Consenna launches sales enablement, training and sustainability programme aimed at Microsoft education resellers

Power Up My School has been launched with the vendor and distributor Westcoast

clock 27 October 2021 • 1 min read