Everpure and BlackBox Hosting unite to deliver UK sovereign cloud services
Data sovereignty concerns are forcing business leaders to be more intentional about where their data is being stored
Everpure and BlackBox Hosting today reveal their new partnership to provide sovereign cloud services to UK businesses looking for solutions to mitigate risk in an increasingly geopolitical climate.
Sovereignty, whether digital, data or cloud, is a topic that has been creeping up in channel partner/customer conversations more and more.
Earlier this week CRN heard from an array of partners on how digital sovereignty, ensuring autonomy over IT infrastructure, is reshaping the channel.
While cloud repatriation - moving applications, data, and workloads from the hyperscalers back to private datacentres, on-prem, or hosted private clouds - is also having its moment in the UK IT channel.
Data sovereignty concerns, such as tightening regulations and lasting geopolitical uncertainty, are forcing business leaders to be more intentional about where their data is, who has access, and who has control over it.
The risks of inaction on data sovereignty are clear. Service disruption, data breaches, regulatory penalties, and financial or reputational damage are all top of mind.
This is why today’s news of this new collaboration between Everpure and BlackBox Hosting aims to capitalise on the growing demand for sovereign cloud in the UK as businesses look to move data away from foreign providers, with a future-ready solution underpinned by Everpure’s (formerly Pure Storage) all-flash technology.
For MSPs, there creates a clear opportunity to guide customers through this period of uncertainty.
“Long-term, the partners and resellers who prosper will be those who invest in data sovereignty expertise, even creating dedicated consultancies or practices who can advise on data sovereignty strategies, helping customers navigate evolving regulations, and delivering flexible deployment models whether sovereign cloud, hybrid, or multi-provider solutions,” said Paddy Fitzpatrick VP and GM for UK&I at Everpure.
“By combining compliance expertise with technical execution, these partners will not only protect their customers from risk but also unlock competitive edge for their clients and build a stronger long-term relationship founded on trust.”