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HP chooses UK as one of pilot countries for Amplify Impact programme

Programme extension expected to be available to all partners worldwide by end of 2021

The UK is among 19 countries that will be the first to roll out HP's new Amplify Impact partner programme.

Amplify Impact is an extension of its Amplify partner programme, which launched last year. It was described by HP COO Christoph Schell as a "milestone moment" in the company's sustainability story during a press briefing for the launch.

Amplify Impact is a voluntary addition to the existing partner programme, and all HP partners in the initial roll-out countries can avail of the vendor's sustainability resources. Schell hopes that over half of HP's partners worldwide will sign onto the programme within the next four years.

"The time for talk is over, and it is important for the IT industry to take bold actions," stated Schell.

"HP Amplify Impact is an industry first partner assessment, resource and training programme that is aiming at driving meaningful change globally. This new programme really represents a major step forward in HP's ambitious goal to become the most sustainable and just technology company by the year 2030.

"We have an ambitious goal of enrolling at least 50 per cent of our global channel partners in this voluntary programme by 2025. Partnering for success can make an even greater impact on supporting a circular and low carbon economy."

Amplify Impact is open to all Amplify partners and is made up of two tracks: Catalyst and Changemaker.

The initial rollout for the Catalyst track will include 19 countries, including the UK, US, Germany and France and requires those partners to sign a sustainability pledge. They will take an assessment and receive a personalised report form HP on how they can achieve their sustainability goals. They will also be required to disclose to the vendor sales opportunities that had a sustainability requirement.

The Changemaker track is initially open to partners in eight countries, including the US, France, Italy and Spain. These partners will be required to create a long-term plan and implement at least two initiatives as part of that, as well as completing further training.

The vendor expects that all partners in all countries will be able to sign up to Amplify Impact by the end of this year.

"We're getting more questions than ever before from governments, companies and consumers," stated Ellen Jackowski, HP's chief sustainability and social impact officer.

"They're all asking more about sustainability in the context of how they're purchasing. Right now is clearly the time to accelerate our actions to scale our progress and share our learnings across our value chain, and that's why we're inviting all of our partners to create sustainable impact with us together."

Marybeth Walker, HP's head of global channel strategy, added that sustainability is now a high priority for many organisations

"Through HP Amplify Impact, partners can benefit from an improved ability to help customers understand how their technology choices can improve business outcomes, as well as have access to myriad of resources to use in order to strengthen and increase their sustainability efforts within their company," she said.

"HP will provide all of our partners with training sales tools, access to things like our sustainability and compliance centre and various marketing assets - and these are just the starting point."