Logicalis Group chief executive Bob Bailkoski says data is a key way businesses can establish a sustainability benchmark to allow easier reductions in CO2 emissions.
In this new video series from CRN - CEO Killer Questions - Bailkoski highlighted his three top tips to fellow CEOs on how to best integrate sustainability into their decision making.
"The first one is, everyone knows that data is the key to unlocking the answer to any decision," he said.
"Therefore, it's really important to establish a benchmark of your own emissions data, and that way you can build into every decision and aspect that can help you to address or even reduce the CO2 footprint that you make."
His two other pieces of advice include taking on the issue as a CEO by setting an example and, building something into a company's incentive package on sustainability.
Keep an eye out on CRN for the full interview on Logicalis' new sustainability goals and how it plans to achieve them.