SPONSORED: 'Our channel outpaces the industry' - Dell EMC

clock • 1 min read

The vendor claims its channel partners are growing faster than the rest of the industry

Dell EMC has stated that its partners are "growing very handsomely" as its partner programme gathers pace in the channel.

The vendor has made the bullish comments to CRN in the wake of its partner programme launch in February.

Cheryl Cook, VP global channels and alliances at Dell EMC, told CRN: "Our partners are growing very handsomely, with double digit growth.

"The growth rate that our channel is delivering is outpacing the industry - that is a global statement for all regions. We have a significant number of partners who are overachieving and growing faster with Dell EMC than they are with other vendor partners."

Cook explained that this is being driven by large EMC storage partners beginning to sell Dell servers and vice-versa.

"There is a cross-sell opportunity and there are client partners expanding into the data centre that includes servers as well as storage. We are making share gains in both the client and servers [spaces] that our competitors are not and much of that is represented in the channel."

Detailing the tiers of the Dell EMC partner programme, Cook said that the vendor wants partners to invest in the firm and to drive more revenue.

"When that happens, it will push partners higher up in the tiers of our programme which earns them more and gives them more benefits," said Cook.

"There are more rewards and incentives for those partners who are strategically aligned and invested with us. The reward and incentive system in the programme reflects that. The higher you are in the tier status, the more benefits you have within the programme. We want our partners motivated and aligned with our strategy," she added.

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