In 2020 companies around the globe were forced to change the way they operated overnight thanks to the relentless onslaught of the Coronavirus pandemic.
This in turn lead to a surge in demand for technology solutions, particularly UC solutions, as companies were desperate to stay close to their customers and also keep their staff fully connected.
Smartphones and UC applications have literally kept many firms going during the height of the crisis, as physical meetings and events ground to a halt, and even now, as we start to return to some form of normality, many businesses are planning to adopt a hybrid home working/office-based business model on a permanent basis.
For traditional IT providers that had already branched into comms, the pandemic meant a significant increase in business, but those that hadn't made the move lost out on crucial revenue streams.
However, it is not too late to get involved in a market that is still growing and is ripe for picking. Research by CRN and Gamma revealed that over 70 per cent of respondents believe their UC business will grow by up to 50 per cent in the coming year.
Mark Lomas, head of new busines at Gamma, said there has never been a better time for an IT reseller to enter the market.
"Having a complete UC package is going to be vital for an organisation now," he said. "IT and voice are becoming a single service. I don't think there has ever been a better time for IT channel partners to diversify their portfolio and look to provide these solutions as part of their offering."
To find out more and read the full report, click here.