Industry Voice: How IT resellers can use Unified Communications to support their customers in adapting to changing times

We are all now very aware that the office as we once knew it won't return.

Almost two thirds of employers are planning to introduce hybrid working. Employees like it because, among other things, it may make them happier and more productive. There are also benefits for employers, including attracting a larger pool of candidates and potentially reducing office running costs.

As SMEs embrace unified comms in these hybrid times, there are also huge opportunities for IT resellers who want to expand their portfolio to really help their customers transform. And, for those that don't transform, what will the outlook be?

Businesses are continuing to transform at a rapid rate

The pandemic has certainly changed how businesses operate. At first, when the pandemic hit, we witnessed a rapid systems scramble that saw businesses figuring out how to get people working from home, at scale.

After this initial scramble there was a period of consolidation - testing new systems and removing those that weren't performing.

And now, having been through these two disruptive periods, businesses are thinking about the longer-term.

Unified Communications as a key enabler

News stories abound with companies announcing their intentions for some sort of hybrid working. There are a multitude of considerations across departments including fundamental policies and procedures that need to change. But, at the core of this, it's how they communicate.

The proliferation of different comms channels can lead to a disjointed infrastructure that becomes a drain on a company's time, budgets, and resources. Unified communication solutions can provide businesses with an innovative technology stack, designed to bring comms tools together into a single app. This creates a host of benefits from greater employee and customer satisfaction rates to increased business growth and operational flexibility.

The convergence of IT and telecoms - IT resellers can play a leading role

To achieve this seismic change, companies need to rethink their IT infrastructure and unified comms. Taking the pain out of this transformation is going to be important. IT resellers are well placed to help their customers due to the strong relationships that they have built up and the direct link between ICT and unified comms.

Demand for a one stop solution provider has never been greater. Providers that can offer a seamless convergence of IT and telecoms are leading the way.

Keeping pace with changing customer attitudes and needs

Not only is the demand there but the customer need has changed. Customers are not just looking for what could be pigeon-holed into a telecoms or IT solution, they are looking for a converged solution that increases their productivity however and wherever the workforce operates from.

It is because the customer need has shifted that we are seeing changes in the market in which we operate. Just like the world of work has changed, so too have customer attitudes to providers.

Taking the plunge with the support you need

Many traditional IT resellers have been hesitant to delve into the telephony arena, with the perception of complex technology and billing processes to grapple with. But, because of changes in technology, our partners that are making this leap are finding this remarkably simple.

By choosing the right partner, gone are the days of complicated processes and hoop jumping. IT resellers can continue to own the all-important customer relationship with the client and be confident about the voice, data and mobility products and services they are providing. They can do this because their staff are well trained and supported.

Taking your customer relationships to the next level

A strong customer relationship is only valuable and therefore maintained if the reseller is providing what the customer needs.

Join the Gamma Channel Partner Programme to unlock a suite of additional training, resources, tools and information, all accessible online. The programme has been designed to help you extend your reach into the marketplace by increasing your knowledge base and expertise. We'll help you explore how you can add voice, data and mobility to your portfolio.

Where to go next

Read more in our Special Report - How to add a telephony string to your bow. Or visit gamma.co.uk/partners

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