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Partner Content: Putting Partners First - More than cutting prices.

Many organisations are working harder to adapt their messages and services to channel partners in a crowded marketplace, where IT service providers are increasingly being asked to provide more value to their channel partners.

For many, this is proving to be an opportunity to demonstrate that relationships really matter. So, how do you best cultivate strategic channel partnerships and provide that extra mile of support?

Value is more than the pounds sign

The race to the bottom only ever ends one way. But organisations can provide value to partners and end-user customers in ways that don't necessarily need to centre on a monetary value.

We have all experienced COVID-related travel restrictions and work-from-home policies recently. Those restrictions have made it difficult to monitor IT systems in disperse locations, such as data centres, co-lo facilities and remote offices. However, by harnessing the power of technology we're enabling channel partners and their customers to regain control and visibility of their IT, through automated maintenance processes, asset management and monitoring of their IT infrastructure.

At Park Place, we have seen a surge in requests since the pandemic began for our award-winning ParkView Hardware Monitoring™ automated support service, which monitors data centre hardware for faults 24/7. When a fault is identified, ParkView automatically opens a ticket and triages the issues. We have been providing this service to our channel partners, who can then provide peace of mind to their customer that their business-critical hardware infrastructure is supported, and running reliably and efficiently, maximising their uptime.

With the world becoming more restrictive in one hand but more flexible in the other, our Central Park customer portal in tandem with the first and only mobile application of its kind in the maintenance category, PPTechMobile, we're allowing partners to raise and monitor service tickets from any device, resulting in faults logged, tracked and resolved rapidly through one, single pane of glass in real time.

Innovations that are enhancing partner experience, a value money can't buy.

Flexibility and agility apply to more than technology

Unexpected gaps in IT support coverage can be stressful, especially when these result in some catastrophic downtime for your customers.

With supply chain issues making it difficult for some organisations to procure the replacement hardware parts they need; channel partners need more flexible approaches. We're looking to support this need by offering flexible, short-term maintenance contracts (as short as 30 days) to ensure customers do not experience a gap and lack of support on their business-critical hardware.

With an inventory of more than 404,000 parts in over 1,800 stocking locations globally, peace of mind is a given, not an added extra.

New routes, same partners

It's always been difficult to tip the spending balance from "keeping the lights on" functions, which can eat up 80% of the budget, toward strategic initiatives. Park Place can offer a real advantage to its channel partners in this cost-saving quest, delivering a depth of choice in the solutions and services we can provide our partners with, helping to;

Reduce OPEX with immediate savings on server, storage, and networking hardware maintenance contracts. Our channel partners can pass savings of 30-40% to their customers, by switching from an OEM maintenance arrangement to Park Place.
Pay only for the support they need—for only as long as they need it. Partners can benefit from flexible SLAs to suit any piece of hardware, from mission critical to rarely used, as well as short-term contracts many clients are leveraging to reduce hardware and budget risk.
Extend hardware lifespan and slash CAPEX. We can provide our channel partners with global, post-warranty support on storage, server and networking hardware, enabling their customers to realise value on their initial IT investment.
Stretch limited staffing resources. Our ParkView Hardware Monitoring™ service will keep watch over systems 24/7 and handle the triage and trouble ticket filing automatically. Our engineers will step in and implement any fix, while your team keeps up the progress on those high-profile projects.

Strong collaboration, stronger foundations

Partners want simplicity and the ability to immediately see the value a vendor brings to their business. Within that simplicity, they want to see margins, understand expectations, and have a product roadmap that will enable them to grow their business and market in line with their own offerings.

Channel relationships are built on more than just personalities, products and services. It's about the ability to deliver and exceed the expectations of your own customers by working together in order to deliver greater value add end to end.

Park Place prides itself on being a channel partner that can bring a depth of choice in the services and solutions we can provide. We are committed to our channel partners, helping them sell collaboratively, positioning them to be successful with a differentiated, multi-vendor range of services, that is more flexible, more innovative and more profitable for our channel partners.

To find out about partnering with Park Place Technologies, please visit; https://www.parkplacetechnologies.com/company-overview/partnerships/