Become a CRN member

Consumer culture

03 November 2014 • 7 min read

As business IT becomes more consumerised, enterprise tech giants are turning to traditional consumer outlets to talk up their latest offerings

It's Sunday night at 9:10pm and Downton Abbey has reached its first advert break. You get up to stick the kettle on, and hear the usual cacophony of talking meerkats and sing-along car insurance co...

To continue reading this article...

Join CRN

Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
Gain the latest insights through market analysis and interviews with channel leaders
Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
Be the first to hear about our industry leading events and awards programmes

Join now

Already a CRN member?

DMARCation of the email cyber threat

Annodata snaps up IT infrastructure provider Keltec

Vendor

IBM confirms $6.4bn HashiCorp purchase by year's end

‘HashiCorp has a proven track record of enabling clients to manage the complexity of today’s infrastructure and application sprawl,’ says IBM CEO Arvind Krishna

25 April 2024 • 3 min read

Vendor

Bechtle named HP Global Elite partner as vendor leans on partners for AI push

Partnership will "further strengthen [HP's] position as one of the leading providers of technology solutions in Europe," said Dave McQuarrie, CCO at HP.

11 March 2024 • 1 min read