Insight in brand overhaul

Doug Woodburn
clock • 2 min read

Global reseller says logo and brand refresh reflect how the industry has changed since it set up shop in 1988

Insight Enterprises has become the latest IT supplier to call in the brand consultants after concluding its traditional logo and corporate values were not fit for today's B2B technology backdrop. ...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
Insight reports 'record' Q1, snaps up ServiceNow partner Infocenter

Reseller

The top VAR saw healthy growth across its services as its latest M&A deal adds more managed services to its automation solutions portfolio

clock 03 May 2024 • 2 min read
Ingram Micro to go public again - report

Distributor

The distribution giant went private in 2016 and also filed for an IPO in 2022

clock 19 March 2024 • 1 min read
CRN Exclusive: Ingram Micro conducts round of layoffs, with more to come

Distributor

This is the second round of cuts for the distributor and it doesn’t look like it’s going to stop

clock 29 February 2024 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Reseller

Bechtle Q1: Sales dip as German economic slowdown bites

Bechtle Q1: Sales dip as German economic slowdown bites

CEO Thomas Olemotz cites reluctant to invest SMEs as he pledges recovery in H2

Martin Fryba
clock 08 May 2024 • 2 min read
Infinity acquires Pax8's end-customer business as it homes in on Microsoft focus

Infinity acquires Pax8's end-customer business as it homes in on Microsoft focus

"This is a key part of Infinity Group's strategy to solidify our place as a leading provider of Dynamics 365 solutions,” says Infinity CEO Rob Young

clock 08 May 2024 • 2 min read
'I had unfinished business': Apogee CEO talks MSP return and evolution

'I had unfinished business': Apogee CEO talks MSP return and evolution

Clark lets CRN in on where in the business he plans to “double-down” and what areas are seeing “disproportionate growth in revenue”

Kelsey Rees
clock 07 May 2024 • 6 min read