A call to the small

clock

When your customer's workforce is tiny, does investing in CRM make sense?

For many small to medium-sized firms, CRM has typically sounded something like this: "Oi, John! Fred's on the phone. When did you say his order would be ready?" This kind of exchange epitomises b...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.