Low brand recognition the biggest barrier to sales, exec admits
Pure Storage has launched a multimillion-dollar advertising campaign in a bid to boost its brand recognition and drive sales. Speaking at Pure's Accelerate conference in San Francisco, the firm'...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?