'We've put the customer at the centre' - HP exec on the vendor's new partner programme

Tom Wright
clock • 2 min read

New programme go live for resellers in November and replace Partner First

HP Inc has announced a new partner programme which it says will "put the customer at the centre" and focus more on digital routes to market. The new programme, named HP Amplify, was revealed tod...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
HP prepping partners for AI era with channel programme update

Vendor

Vendor rolls out new AI training and sustainability programme to help partners unlock growth opportunities

clock 02 May 2024 • 2 min read
Bechtle named HP Global Elite partner as vendor leans on partners for AI push

Vendor

Partnership will "further strengthen [HP's] position as one of the leading providers of technology solutions in Europe," said Dave McQuarrie, CCO at HP.

clock 11 March 2024 • 1 min read
HP announces Amplify updates with AI, sustainability training, new structure

Vendor

Channel partners will gain access to role-based AI training and certification programme, plus growth opportunity in AI data science

clock 07 March 2024 • 2 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

Partners react to ESET World 2024: MDR, shrinking cyber teams and AI for threat actors and end-users

Partners react to ESET World 2024: MDR, shrinking cyber teams and AI for threat actors and end-users

At the cyber vendor's Bratislava conference, CRN sat down with two UK partners to get their take on the latest cyber trends

clock 15 May 2024 • 7 min read
AWS CEO Selipsky departs: 'The future is bright for AWS'; Garman named new CEO

AWS CEO Selipsky departs: 'The future is bright for AWS'; Garman named new CEO

In a blockbuster announcement today, AWS CEO Adam Selipsky says he’s leaving AWS on June 3, and will be replaced by long-time AWS executive Matt Garman.

Mark Haranas
clock 14 May 2024 • 3 min read
Intel close to securing $11bn for new plant in Ireland: Report

Intel close to securing $11bn for new plant in Ireland: Report

The semiconductor giant is seeking external funding to help pay for new fabs as part of CEO Pat Gelsinger’s comeback plan

Dylan Martin
clock 14 May 2024 • 2 min read