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New incentives For Dell Apex, PC and storage: Five changes to Dell's 2024 partner programme

Dell Technologies has a new channel leader in Denise Millard and a new channel programme with plans to kick off the year by growing and modernising its core business through partners

07 February 2024 • 8 min read

New incentives For Dell Apex, PC and storage: Five changes to Dell's 2024 partner programme

To break out of its current No. 3 market position in the category, the company is leaning on partners, with incentives around PC peripherals as well as on workstations, displays and rugged laptops....

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Marc Sumner: Amid a raft of leadership changes, the channel is prepping for recovery

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