Downey Jr to front $1bn HTC brand campaign

Doug Woodburn
clock

Flagging smartphone maker hopes to mix it with Apple and Samsung with off-the-wall brand campaign featuring Hollywood's top man

Smartphone maker HTC is aiming to revive its flagging fortunes with a brand advertising campaign fronted by Robert Downey Jr – an actor who has gone through his own fair share of ups and downs. ...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like

Research

Samsung see biggest hit to sales but retains market share crown

clock 26 August 2020 • 1 min read

Hardware

Huawei and Samsung hit hard as unit shipments nosedive 20 per cent, according to Gartner

clock 01 June 2020 • 1 min read

Research

Samsung tops global shipment rankings, followed by a resurgent Huawei and Apple

clock 01 November 2019 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

Michael Dell: 'Super happy' with partner first for storage

Michael Dell: 'Super happy' with partner first for storage

'Now we’re several quarters in, momentum is continuing to build and we’re super happy with how it’s going,' Michael Dell, Dell Technologies founder, chairman and CEO, told CRN.

clock 17 May 2024 • 5 min read
IBM QRadar acquisition by Palo Alto Networks marks 'sea change' in SIEM market: analyst

IBM QRadar acquisition by Palo Alto Networks marks 'sea change' in SIEM market: analyst

‘This is the biggest concession of a SIEM vendor to an XDR vendor so far,’ writes Forrester’s Allie Mellen

Kyle Alspach
clock 17 May 2024 • 3 min read
Westcon expands Palo Alto partnership to new European markets

Westcon expands Palo Alto partnership to new European markets

The distie will now be able to offer Palo Alto solutions to partners across Finland and the Baltics

clock 16 May 2024 • 1 min read