Retailers indulged in another round of bank holiday bargain battles as the high street was blitzed with rival deals to capture hordes of consumers.
The retail sector had been busily preparing for the showdown over the final May bank holiday of the millennium. The result was substantial offers landing in the high street. The deals on offer were extensive and aggressive.
Mike Maloney, marketing director at Gateway, revealed: 'Gateway launched its most aggressive PIII deal on 27 May. We expect the figures to equate to between 4,000 and 4,500 PCs sold during the break. The bank holiday is a very active shopping time. We experienced an increase in orders and quotes during the week running up to the break.'
Tiny came out blazing with an offer to try to out-gun its rivals. To celebrate attracting its millionth customer, it gave away a Jordan Honda Civic worth £18,000.
At Comet, a Sony PlayStation plus two games was on offer for £129.99.
It heavily promoted a Daewoo Celeron 400MHz PC at £599.99 as well as Electronic Arts Sports' World Cup Cricket 99. Dixons and PC World launched a number of deals ranging from software to scanners, notebooks and games.
A representative at Tempo revealed that the retailer would be pushing a Hewlett Packard Pavilion 4420 PC with a free DeskJet 420c printer, representing a saving of £99.99. It also continued the heavy push for its free internet access service, Screaming.net.
Linda Redmond, retail manager at Software Warehouse, confirmed that the stores would not be open on the bank holiday and that staff would be at the company's 10th birthday party.
As the trade war between the US and China ramps up, Marian McHugh investigates what impact this will have on UK prices and how partners are adapting to higher costs
CRN quizzes Avaya CEO Jim Chirico on the firm's progress after exiting Chapter 11 earlier this year, and listing on the stock exchange
Stampede becomes Exertis Pro AV Solutions
Revenues at Marlow-based reseller grow 30 per cent to £1.08bn, with profit increasing even more rapidly