Financial software vendor Draycir claims it is on target to more than double its channel partner network within a year, after signing a joint marketing agreement with Sage.
The agreement covers the co-promotion of Draycir’s flagship product, Spindle Professional document management software, in the UK channel by Sage. Robert Ball, managing director of Draycir, said: “Draycir has had a mutually beneficial relationship with Sage for some time, and our software products are adding value to Sage’s accounting solutions. The agreement will ensure Spindle Professional is available to as many new and existing Sage Line 100 and Sage Mid-Market Solution (MMS) customers as possible.”
Sage will demonstrate Spindle Professional as part of its face-to-face sales process.
In April, Draycir told CRN that it wanted to boost its current 100-strong channel to more than 250 partners within the next year. Ball said things were “going slowly but steadily”.
“It takes a while to introduce yourself to new partners and sign them up, but we’ve had another 50 to 70 partners join Draycir since April, and probably have another 50 waiting in the wings. The Sage agreement should help us boost our channel partner network further,” he added.
David Pinches, director of Accounts and ERP at Sage (UK), said: “Spindle Professional has already established itself in the portfolio of many Sage business partners, so it makes sense that this relationship should be developed in this way for the benefit of both organisations.”
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