Software company Adobe has outlined its strategy for Web publishing on the Internet in a technology demonstration which it claims will improve the medium.
Adobe, which recently settled its differences over True Type font technology with Microsoft, has outlined its strategy until the end of the year.
Chuck Geschke, president and CEO of Adobe, said it will help developers create integrated product suites to take the Internet to the 'next level'.
But Adobe will come up with ideas of its own in an attempt to wrest the agenda from competitor Microsoft. Geschke said that its Bravo model was a portable and efficient model which used Postcript, despite the fact that HP will abandon it on its printers next year.
The agreement between Microsoft and Adobe will finally settle the so-called 'font wars' which tied up programmers worldwide as they attempted to establish a standard.
Geschke said the Adobe Bravo standard, coupled with Sun's Java standard, would make content better at the end of the century. Geschke, famous for having described OS/2 as the shape of things to come and for having been kidnapped for a ransom, said he will push Adobe software through the channel.
Bravo will become an ubiquitous standard, said Geschke. Reasons for that will include platform independent software including OS/2, Windows 95, Dos and all flavours of Unix.
The settlement of Adobe's dispute with Microsoft over font technology means both companies will co-operate on future designs, including the ability to display fonts on Web pages.
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