Supermarkets in Europe do not see online shopping as a realistic threat and are taking a back seat approach in their adoption of internet strategies.
This was the conclusion of a recent report, Corporate Web Strategies, from research and technology organisation Pira International, which carried out a Europe-wide study.
According to the researchers, businesses that understand the mechanics of online shopping are thin on the ground. ?Sowing the seeds of future growth will require a radical change in a supermarket?s philosophy as product choice, order fulfilment and door-to-door distribution are all of equal importance to the success of an online shopping venture,? said the report.
The researchers found that supermarket Web sites are failing to fulfil their promise because of the absence of clearly defined business goals and lack of commitment from senior management.
Paul McGurran, editor of the report, said: ?In Europe, retailers still have much to learn before consumers in significant numbers turn to online shopping as a viable alternative to traditional methods. Companies selling products or services to the business community stand to benefit most from developments on the Web.?
CEO Graeme Watt admits the trading climate is becoming a little more uncertain as he and CFO Graham Charlton reflect on the reseller's £1bn year
Security vendor appoints Infinigate as part of strategy to grow channel business
As the trade war between the US and China ramps up, Marian McHugh investigates what impact this will have on UK prices and how partners are adapting to higher costs
CRN quizzes Avaya CEO Jim Chirico on the firm's progress after exiting Chapter 11 earlier this year, and listing on the stock exchange