Microsoft UK has restructured its senior management team, creating the position of chairman and promoting David Svendsen, formerly managing director, to the position.
Svendsen will continue as vice president of Microsoft Europe. Neil Holloway, formerly director of the organisation and applications developer customer unit and deputy MD, has taken over as managing director.
The changes at the top have been made in response to the lack of a perceived ambassador or corporate figurehead at Microsoft UK. But Holloway's promotion has created a vacancy in the customer unit directorship, which will have more direct implications for the channel.
Microsoft declined to say who would succeed Holloway as the senior point of contact for channel partners and SME customers. Industry sources said a candidate has been chosen but they believed the vendor did not want to confirm the appointment until all parties had agreed contractual terms.
Since Svendsen moved over from Microsoft Australia 10 years ago, Microsoft UK has increased business by a factor of 60.
Commenting on Holloway's promotion, Michel Lacombe, Microsoft president of EMEA, said: 'The UK organisation is moving into a very exciting phase and Neil has precisely the breadth of experience and commitment we need to continue the business success we have experienced in the past 10 years.'
Holloway's successor is expected to be announced within the next three weeks.
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