It pays to display, says Andrew Charlesworth, who explains how in-store events can bring in more business by attracting leisure shoppers
From the consumer?s point of view, retail is partly a form of entertainment. Thousands of people meander around shopping centres every weekend with a vague notion of looking at what is on offer. Ni...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?