A lot of time and print space is given over to the problems faced in the channel with falling margins and the need to reinvent the business.
Of course, these are genuine concerns - the business is getting tougher and it's harder to make money. Yet Bill Gates, chief executive of Microsoft is worth #60 billion plus, Michael Dell, head of Dell, at 32, has made $12 billion and 29-year-old Jerry Yang, founder of Yahoo, is worth almost $1 billion.
There are an awful lot of people out there in the industry make piles of money selling computers. And there is no real sign of that changing.
If anything, the ability of the industry to make people exceptionally rich very quickly is speeding up.
The Sunday Times published its rich list recently and The Observer tried to spoil the party with its own list of the richest young people in business, entertainment and the aristocracy. You had to be under 30 to qualify and 11 of the top 20 entrepreneurs came from the computer industry.
Top of the pile was Tahir Mohsan, the 27-year-old managing director of Time Computer Systems. He was followed by a succession of bright young things who have made their fortunes either from the internet with companies such as ISP Virtual Internet, internet software firm Zeus and freepages company Scoot, or via retailing - Time, CEX, Software Warehouse, VIP Computer Centre.
This is still a great business in which to get rich quick and despite cuts to margins, it's still possible to get rich by dealing in computers.
Mohsan is way in front of most internet millionaires with an estimated personal value of #27 million; Robert Dudani, the 30-year-old owner of the Computer Exchange stores is valued at #10 million. The frighteningly young Software Warehouse director John Bennett has an estimated #6 million at the age of only 22; and Avneet Kaur Sahni - one of the owners of Manchester-based VIP - has #5 million to her name.
Money-making opportunities change at an ever-quickening pace. In The Sunday Times list there were the familiar names such as Philip Hulme and Peter Rigby - people who have made their fortunes in the traditional reseller business. But the young wealthy have all come from low-cost retailing and the Net. But it won't last because, like the traditional computer reselling business, everyone is jumping onto the bandwagon and soon it'll be too crowded.
The successful businesses that become well established will roll with the market and get richer. Others will fall off. It's the name of the game, that there is always a new opportunity around the corner.
Founding director of the Sage Group, David Goldman, once told me it is true that you have to be in the right place at the right time, but the trick is recognising the opportunity. It's still possible to make a lot of money in this business and to make it fast, it's just a question of putting into action a good idea when you hit upon one.
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