Colin Farquhar, chief executive of Exterity, said: 'We've been experiencing huge growth in the number of resellers we deal with, which is great, but also brings with it new challenges. At the last count we were dealing with 50 or 60 resellers in the UK so felt now was the time to look at adding a distribution strategy.'
Exterity chose to work with video transmission technology specialist Techex.
'Techex has a good stronghold of resellers across mainland Europe so we felt that it would be an ideal partner to take us further into the region,' Farquhar added.
Chris Bailey, managing director of Techex, said: 'The addition of Exterity will enable us to provide our resellers with a DVB to IP product, something previously missing from our portfolio.'
Exterity said it will maintain its direct relationship with its authorised system integrators.
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