Informix chief executive Bob Finocchio will focus operations on the company's high-end database business, Windows NT contracts and Web data management, as he tries to sustain the signs of recovery at the ailing software firm.
Finocchio set out a number of objectives for Informix at the Hambrecht & Quist Technology Conference held in San Francisco last week, admitting that the company also needed a 'change of culture', more services business and lower staff turnover to produce a consistent, significant profit.
'Our historical competitors, such as Oracle and Microsoft are drifting into other technologies,' he said. 'We have decided to bet on databases, segments like high-performance OLTP, data warehousing and Web content management.'
Finocchio, former 3Com executive who joined Informix last summer to replace ousted CEO Phil White, admitted marketing has been poor at the vendor.
But he refused to describe his task in terms of a turnaround and claimed the main threads of Informix' strategy were still intact. Despite the fact that the company backtracked away from its object-relational database last year, when it canned plans to move customers swiftly off the traditional relational product, Finocchio is still banging that drum.
'Object relational databases are a perfect repository for Web data, which will offer great demand in the next few years,' he said.
The database industry is selling more seats per day and managing more data, he claimed, but overstocking by vendors and channel partners has proved expensive, leading to poorer financial results in the sector. Overstocking was a key factor behind Informix' financial crash of last year.
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