Having over-indulged on food, drinking and New Year revelry, it is no wonder people’s minds turn to detoxing in January.
But in the rush to spend a fortune on joining the gym, resolving never to eat chocolate or pizza again, and attempting to do without a drink for at least a month, small business owners and VARs are forgetting to get their businesses in shape for 2006. It is time to not just detox yourself, but your business and your customers’ business.
Consolidation and acquisitions were rife in 2005. To ensure that customers don’t get snaffled up by competitors, VARs can help them become meaner, leaner and fitter for 2006.
Software asset management is really the equivalent of going to the gym: making the most of the extortionate monthly payments and not simply paying for something you are not using. Discovering exactly what software is running within any given business could reveal either software that is being paid for but not used, or software that is being used but not paid for – either of which will cost the end-user money.
Taking control of data storage problems is another area where VARs can help their customers detox their businesses. Throwing more servers at data pile-ups is the equivalent of not eating for several days to lose weight – it is a short-term gain, but a long term loss. As soon as more data is produced, or more food eaten, the original overload problem will reoccur.
VARs can also keep their customers’ businesses trim in other ways such as offering advice on data compliance, helping customers to manage cash flow and stock levels, and improve customer service by implementing CRM systems. The training of staff is also vital to making a leaner company – harnessing people power will improve staff mentality and help to improve the business overall.
But resellers themselves should also practice what they preach, and take a look at their own, perhaps slightly flabby organisations. Like going to the gym for the first month, it takes effort, willpower and determination – but persistence always pays off in the end.
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