More clichés than a Michael Bay film as HP, Lenovo and Insight rebrand

Doug Woodburn
clock • 2 min read

HP, Lenovo and Insight turned the corporate doublespeak-ometer up to 11 as they attempted to explain thinking behind new logos, writes Doug Woodburn

With HP, Lenovo and Insight Enterprises all unveiling new logos over the past week, there's a fun new game that's sweeping through the channel - and it's called 'new logo bullsh*t bingo'. As App...

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