What was your first job, and how did you get into IT?
In a bakery for slave wages when I was 14. Fell into IT -- lured by the promise of big bucks.
Planes, trains or automobiles?
Trains are good for catching up in ‘dead’ travelling time. However, planes usually take us off to lovely holiday destinations.
What sport should be in the Olympics but isn’t?
Shopping. It’s amazing how fast I can spend money!
Which fictional character is borrowing ideas from your life?
Shopaholic, in the Sophie Kinsella books. At times, I thought it had been written about me. Are you starting to see a pattern?
“In my dreams …”
... life would be so much simpler!
What was your best business trip ever?
I went to Swedish Lappland with some other vendors. Amazing experience, snowmobiles across frozen ocean, fire-cooked dinner in a tepee -- in aid of the Swedish government drive to get us to do incentives there. Although it did work, as I told anyone and everyone who would listen.
What was the best holiday you ever went on?
A resort in Thailand. The people, the place and the company. Although I will probably get told off by my husband for not saying our honeymoon.
... have enough time. Juggling full-time work with a toddler and family and feeling like I need to split myself in two.
... talk too much. Although I call it ‘relationship building’.
Will we see businesses take green ICT more seriously this
Many have seen ‘green ICT’ as an excuse for manufacturers to profit. I think when we see all these natural disasters happening, it is starting to sink in that we really need to do something environmentally, and we all need to take responsibility in all aspects of our lives. We need the manufacturers to be strong on educating us better.
Print or online news?
Print, as sometimes it’s good to just sit back and relax. It doesn’t quite feel the same with an electronic gadget in your hand.
Do you use social media?
Yes, the likes of Facebook, Linked in, and Twitter are great for seeing what is happening professionally and personally, however I also refer to it as ‘anti-social networking’ as I worry about the breakdown of traditional communication and would like people to pick up the phone, or meet face to face.
What does the channel most need to learn this year?
Training and listening to what the end user actually needs rather than selling something that helps targets. Getting trust and symbiotic relationships with customers alongside complete, rounded service and support. Offering unbiased advice, vertically specific to the clients needs.
Do vendors do enough to help their channel?
I think this is a two-way process. Communication between vendors and channel partners, with a clear defined strategy and route to market are key. It can be frustrating when you know what the consumer/reseller will need and the partner isn’t as focused on your brand as they could be.
Amy Jolic is UK sales manager at Hannspree
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