Things are not all bad at AMD, the chip maker has claimed. According to research by analyst Gartner, it is not losing ground to Intel, its larger rival.
Citing Gartner's recent findings, AMD claimed it improved its desktop and notebook market share in the second quarter of this year to 19 per cent, up one per cent on last year. Other reports, however, have claimed its share has dropped by up to two per cent.
According to Gartner's PC market figures, AMD retained its 21 per cent share in all key desktop markets, and its notebook share rose to 12 per cent - an increase of six per cent.
The company was also buoyed by the announcement last week that Fujitsu Siemens has opted to use AMD mobile processors to power its Amilo A Series of consumer notebooks.
The news came as Hector Ruiz, AMD's chief executive, warned that chip makers will have to reinvent their business models if they are to succeed.
At the Federation Electronics Industry Forum he said: "To succeed, we believe semiconductor firms must build relationships with customers and partners that truly blur the lines, and create a 'complementor' relationship, in which the companies are connected and committed to each other's success."
Separately, at the AMD Developer Symposium, which focuses on Linux and open-source software and hardware developers, the chip vendor spoke about how it can help its partners to further the development of their 64bit computing platforms.
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