Intel is touting the upcoming launch of its next-generation core processors as a major refresh opportunity for its embattled UK system integrator community.
The new 32-nanometre architecture, codenamed Sandy Bridge, is not set to launch until March 2011, but Intel is already preparing its 20 Premier partners to ensure that they are ready to go to market.
Talking to CRN, Intel UK and Ireland channel manager Christine Harrison said the new processor family was faster, more power efficient and offered a higher level of security, opening the door to refresh opportunities for partners.
“This is a really good opportunity for business resellers to get out to their clients and start looking at PC refreshes in the second quarter of 2011 and beyond," she said.
“Three or four years ago we got everyone on Core 2 Duo and those guys will be seeing a slowdown and more IT costs and downtime, so now is a good time for them to refresh,” she added.
Harrison said Intel’s UK channel sales in the third quarter had been in line with last year, but admitted it was a tough period for system builders. She predicted many would have to adjust their cost base.
“There may have to be some downsizing to ensure they get through this period and get out the other side,” she said. “They are certainly going to have to become more efficient.”
Harrison said Intel has been helping ease partners’ cash flow concerns since the beginning of the year by paying rebates upfront where possible, rather than at the back end, which helped in areas such as research and development.
Fall in shipments through distribution in first six weeks of Q4 are an indicator that Black Friday could be a damp squib, according to analyst Context
CEO Justin Harling and COO Richard Behan buy out other shareholders
UK chief executive Cindy Rose says the proposed deal is needed to maintain the 'free flow' of data
Contingency plans follow Carillion's demise earlier this year