Concerned that its brand name implies that it sells only to schools, this education specialist launched a new unit - Atama - this April in order to target the commercial space. The London-based Apple, Jamf, HP and Microsoft partner enjoyed a barnstorming year to 30 June 2018, as revenues rocketed by 26 per cent and a net loss of £70,000 last year was reversed to a profit of £399,000. In October 2018 it invested in fellow schools IT supplier Vital York.
'We are big believers in picking one thing and being brilliant at it, rather than doing lots of things and being average at each of them,' says Dan Scarfe
Exertis' group managing director also talks up Asian expansion plans
MSP says 'aggressive' M&A strategy has been implemented to hit growth targets
Reseller also reveals that new Birmingham office will open soon