Ingram heads for the Nordics
Broadliner continues European expansion with acquisition of SymTech Nordic
Ingram Micro Europe has signed an agreement to purchase the assets of SymTech Nordic, a distributor of automatic identification and data capture (AIDC) and point-of-sale(POS) technologies, for an undisclosed sum.
SymTech Nordic and its subsidiaries have operations in Oslo (Norway), Stockholm (Sweden) and Copenhagen (Denmark).
“The agreement fits our global strategy to expand our business in adjacent markets,” said Hans Koppen, president of Ingram Micro Europe. “We see tremendous opportunity in the AIDC/POS space as well as the related radio frequency identification segment. It's a high-margin market that is poised for growth and adoption by businesses and consumers in the next couple of years."
"Following our acquisition of Nimax in the US in 2004, and having launched AIDC/POS/RFID divisions in our Latin American and Asia Pacific regions, SymTech now offers us an entry into this market in the European region and provides another key platform for European growth. We view this as an opportunity to further differentiate Ingram Micro and to enter a growing new market which both our customers and vendors can benefit from," added Koppen.
On completion of the deal, SymTech will operate as a specialized division within Ingram Micro Nordics and will be led current SymTech general manager Jan Gulbrandsen.
Gulbrandsen, said: “This is a great step forward for our company, our vendor partners and our customers. We believe that our value-add and services in the AIDC/POS segment, coupled with the capabilities of the worlds’ largest technology distributor is a guarantee for even better quality and value for money for our customers."
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