SDG aims for Inifinity and beyond with Whiptail

Distributor becomes first in UK to supply flash vendor's latest storage arrays

SDG is set to be the first UK distributor of Whiptail’s Infinity storage product range.

The Birmingham-based distributor, which was acquired last year by Tech Data, has been a Whiptail partner since September 2012, and currently supplies all Whiptail’s current all-Flash storage arrays to its reseller base.

Paul Eccleston, managing director of SDG EMEA, said: “In a market where end users need to know they can rely on specialist VARs to provide the support and performance they need, we believe that partnerships like this will be crucial.

"There has never been a greater paradigm shift in the storage market than what is happening right now with all-Flash storage technologies. With our services capability and the ability to leverage our demonstration facilities, we can accelerate our resellers’ route to market with Infinity.”

Sally Reade, channel director EMEA at Whiptail, added: “SDG’s enterprise technology consultants, channel services, and proof-of-concept facilities are world class, which will provide our resellers with a wealth of resources and technical expertise, particularly in virtualisation, storage, and next-generation enterprise technologies. Ultimately, this will enable them to support their customers’ ongoing requirements for exceptional IT performance.”