Putting a personal print on the market

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The printer market has suffered after a buoyant 2004, and although sales are up, revenue is in decline. Nick Booth looks at the the different attitudes to making money on printers and what this could mean to resellers desperate for margin

A lot of people compare printers to PCs – the actual cost of the equipment is nothing in comparison to the cost of ownership. Just as PCs cost their owners a fortune in running costs they never...

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