Smaller dealers have a tendency to go with the flow and follow demand for IT-related services. But is it possible to do anything else? Can resellers afford to operate strategically and say no even when the tactical opportunity is in front of them?
Resellers often start thinking about strategy only when they haven't got any work to do. Then, just when they've decided what they're going to be next year or in three years' time, the telephone ri...
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