The VCE coalition, founded by VMware, Cisco and EMC, creates Vblocks – product packages allowing end users to deploy private clouds.
Until now, the products have been targeted at the enterprise, explained the distributor’s executive vice president Christian Magirus. But demand has also been building downstream.
He said: “Partners have told us that they are getting a lot of requests for the technology from their customers in the mid-market.”
As a result, the company has launched several mid-market versions of the packages called Vbundles.
“To sell the Vblock packages, partners require a high level of certification with VMware, Cisco and EMC,” said Magirus. “For the Vbundles, the certifications required are much lower and that will make it an easier sell for our partners.”
The distributor is holding a one-and-a-half-day seminar next month for partners to learn how to sell and market the products to customers.
Ian Parslow, UK and Ireland vice president of sales at systems integrator MTI, added: “This is going to benefit the smaller players who may have focused on the entry-level Vblock O package in the past."
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