The distributor said it deliberately carries a narrow portfolio of products compared to its competitors, which gives its staff a deeper knowledge of the products they are selling.
Eddie Wardlaw, product manager at Westcoast, said: "We feel the time is right for us to make an impact in the UK memory market with a premium brand offering that falls in line with our commitment to supply products at competitive prices. "
Andrew Woolhead, channel account manager at Transcend UK said: "Westcoast's significant links with retailers as well as huge presence within the IT reseller domain will be the perfect partner to very quickly bring marketplace presence and boost sales within the aggressive UK memory market. "
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All the photos from last night's event, which saw over 600 people congregate at the Hilton London Bankside
Five year deal with Essex NHS Trust will cover 400 sites, including hospitals, clinics and GP practices
18 individuals and three companies walked away as winners at CRN's inaugural Women in Channel Awards last night