We're not saying we don't like Ingram Micro's new logo, or that the redesign isn't a good move for the company. Maybe it's just that the deep significance of the font, colour scheme, and skewiff letters is lost on ignoramuses like us. So we thought we'd better let the expert brand architects explain the power of a wonky G in their own words.
"The bold new look incorporates a blue that is both eye-catching and pleasing, while the letters convey the strength and dependability of a true, world-class leader," stated the Ingram press release.
"The tilt of the G signals acceleration and agility, while its virtual absence reinforces transparency and the company's unique insights."
Worth every penny, we're sure you'll agree.
Acquisitive HP VARs
HP has suggested it is willing and able to play Cupid for any traditional VARs looking to buy their way into the software and services world.
EMEA Enterprise Group partner boss Alessandra Brambilla claimed that, when working with top partners on a joint business plan, the vendor could help out those who might find it difficult to bolster their services proposition via internal investments. The matchmaking manufacturer can use its little black book of the channel and be a "facilitator" of new partnerships or even mergers and acquisitions, she explained.
Rumours that buyout targets will be required to do a little dance and provide a video reference from their mum for potential acquirers to judge on a "no likey - no lighty" basis were unconfirmed as CRN went to press.
Over the past year, up-and-coming storage firms have been vocal to say the least - shouting about everything from their favourite colours to who they reckon killed Lucy Beale in EastEnders.
But over the past fortnight, the newbies have been busy doing some work, instead of talking about it. Flash firms Fusion-io and SanDisk tied the knot in a $1.1bn (£647m) merger, Pure Storage acquired a load of patents from IBM and Nutanix teamed up with Dell on converged infrastructure.
In true startup style, the trio were desperate to keep their successes quiet and had to be forced to reveal the news to the press. Not.
There will certainly be some timbers shivering among software pirates after the rate of piracy dropped more than one point for the first time in five years. The rate has plummeted - well, gently tumbled, anyway - to 24 per cent, after what seems like centuries of bobbing between 26 and 27 per cent.
The BSA's latest number-crunching exercise also predicts that the continuing rise of pesky tablet computers will force the rate down lower, as people tend to be much stricter about being properly licensed on their slabs. ‘Tis a bitter pill to swallow for the pirates. Arrr!
Power-hungry PC makers
Pity those poor PC manufacturers, happily creating electricity-munching machines for years, until that pesky, meddling
kid - the EU - decided to implement new energy-efficiency rules across its member states, saving its citizens beellions of euros (or pounds, koruna, or whatever it is they have in Belgium).
As of 1 July, all vendors in the business of selling desktops, thin clients, workstations, mobile workstations and servers in
the EU must adhere to minimum efficiency requirements, or face 50 lashes and a one-way trip to Siberia. Or something similar, probably.
There is nothing worse than being in somebody's bad books -particularly if you're a technology giant who appears to have upset and alienated swathes of your customers. Oops.
Microsoft admitted that since the NSA spying scandal - in which the US agency was accused of snooping on top tech firms' users' data - broke last summer, customers have had a hard time trusting the firm.
Its satisfaction tracker found that in key cities - such as Brussels and Berlin - trust in the firm plummeted in the double digits compared with before the scandal broke.
It seems Microsoft has a lot of work ahead of it to get back into its customers' good books. We bet a nice box of chocolates, some pretty flowers and a weekend away wouldn't hurt.
Press briefings reveal what will be on the vendor's agenda in Las Vegas next week
Most MSPs will already offer some form of hosted service, and providing management and orchestration of cloud services may be the next logical and smart step in developing their business
Oxfordshire-based reseller reveals it installed an Aerohive WiFi network at Blenheim Palace three years ago
Occasional CRN columnist ponders human need for WiFi, football shenanigans, robot workers and deference