Resellers have a new ally in their quest to upsell clients to the latest and greatest technology, in the form of the Confederation of British Industry (CBI).
Encouraging uptake of new technology is one of the best ways the government can close the productivity gap between the UK and neighbouring countries, the CBI has argued.
In a new report, From Ostrich to Magpie, the business group is urging the government to make funds available for small businesses to invest in technologies such as cloud, mobile technology, e-purchasing and cybersecurity.
The UK's productivity lags almost a decade behind that of Denmark in some areas, and is also behind France and Germany, the CBI claimed.
Encouraging more businesses to behave like 'magpies' - by picking the best tried-and-tested technologies on the market - rather than 'ostriches', would help reduce inequality between UK firms' productivity and add over £100bn to the UK economy, the report argues.
Carolyn Fairbairn (pictured), CBI director-general, said the diffusion of technology has been a "serial blind spot" for the government in its efforts to boost productivity.
"At a time when the public purse is tight, encouraging new technology uptake is one of the most effective routes to raising productivity," she said.
"With the government committed to creating a Shared Prosperity Fund using funds previously allocated to EU membership, there are few better priorities than this for where to invest it."
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