Wood, Steve
A-LIST 2005
Company: Parity ICT.
Job title: Managing director.
Place of birth: Kent.
Year of birth: 1968
Marital status: Married.
Career highlights: Building Parity ICT from scratch and making the most of the market for more than 16 years.
What do you love most about the IT industry? The ever-changing opportunities in the market.
Which company do you most admire or respect in the IT business? CRN.
Which individual do you most admire or respect in the IT business? Sara Driscoll.
What is the biggest technology trend you anticipate in the next 12 months? Finding technologies customers don't understand.
What is the one thing working in the technology industry has taught you? Make hay while the sun shines.
Where do you think the channel will be in five years time? Further consolidation is bound to take place.
Which do you think is the most influential vendor in the UK? Dell.
Which do you think is the most influential ISV in the UK? Microsoft.
Which vendor's technology do you think has changed the face of IT? IBM.
How do you unwind or spend your spare time? Play golf. Paint (window frames, doors, that kind of thing). Relax by the pool.
Where is your favourite place to eat? In our summerhouse.
What is your favourite drink? Grenache Shiraz.
What is your favourite TV programme or film? The Sweeney.
Who is your favourite musician, band, artist or genre? Elvis Presley.
What is your favourite book? Fingerprints of The Gods [by Graham Hancock].
What career would you have pursued if you hadn't worked in the channel? Intellectual property lawyer.
What has been your greatest business achievement? Sixteen years and still going strong.
What is your personal ambition? To provide my children with a sound upbringing.