Distributor Interactive Ideas proves that adapting to survive is the best business plan - and it has impressive growth figures to prove it. Sara Yirrell finds out what's next for the company
Not every company that admits to being in the ‘right place at the wrong time’ has survived to fight another day; but Interactive Ideas is not just fighting, it is thriving. Set up in 1984, the L...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?
