Oracle refocuses partners around CRM
Vendor launches focused Partner initiative to strengthen partner relationships with CRM On Demand Team
Oracle CRM On Demand partners can be nominated as Focused Partners
Oracle EMEA has launched its Focused Partner initiative aimed at giving members of the Oracle PartnerNetwork (OPN) a closer relationship with the vendor’s CRM On Demand strategy.
Partners that join the initiative will have the opportunity to collaborate more closely with the vendor’s EMEA CRM On Demand team, product management, sales and local Alliances and Channels organisation, to help ramp up lead generation activity.
Oracle CRM On Demand partners can be nominated as Focused Partners if they are an OPN member and a member of the CRM On Demand Go-to-Market Initiative or have a compelling, demonstrable integration or implementation experience with CRM On Demand.
Preference is given to partners that have multiple joint customer wins Application Integration Architecture (AIA) validated integrations or OPN Certified Partner level status or higher.
Partners can be either complementary solutions partners or Implementation or Consulting Services partners.
Steve Fearon, vice president for CRM on demand and CRM sales development, Oracle EMEA said: “Partners are playing an important and growing role in our CRM On Demand business in EMEA. By working closely with a carefully selected set of systems integrators, consultancies, and complementary solution providers we have the opportunity to provide our expanding customer base with the consistent, high quality implementations and innovative SaaS solutions.
“In the current turbulent economic times we are seeing that companies appreciate our ability to provide fixed price projects that provide a real business return in weeks rather than years.”
Some of the first partners chosen to join the Focused Partner initiative in Europe are BPI OnDemand (UK), IBM (France), Innoveer (The Netherlands/UK), and Logica (France).
Sophie Deloustal, senior partner for global Oracle business solutions at CSC, said: “As an Oracle partner, we are proud to join the Oracle CRM On Demand Focused Partner Initiative. This recognises our dedication and our know-how at European level.
“By joining this programme, we have also increased the sales intimacy between our two companies, and strengthened our joint marketing activities. Our partnership has demonstrated early successes. In just six months and with CSC’s help, Thales D3S, a Division of THALES Group, has been able to successfully implement Oracle CRM on Demand for 550 sales reps.”
Focused Partners will also be supported by a Governance Plan which will be put in place.