Rebranded Cableship sets sail as Communica

Middlesex-based VAR Cableship has changed its name and restructured into two divisions. The company will now be called Communica with the Cableship name retained for its cabling division. It has also created a networking division, called Syncra.

Middlesex-based VAR Cableship has changed its name and restructured into two divisions. The company will now be called Communica with the Cableship name retained for its cabling division. It has also created a networking division, called Syncra.

David Moed, managing director of Cableship, said the company's 50 per cent year-on-year growth has predominantly come from relatively low-margin cabling business, with networking accounting for less than 10 per cent of its turnover. Moed said that by 2002, Communica aims to achieve a quarter of its turnover from higher margin networking business and another quarter from fulfilling support contracts.

Moed said that, although Cableship carries out a lot of cabling business with very large customers, he expects Syncra to win most business from companies with between 100 and 500 seats, where it can best add value.

Syncra will be headed by Rick Marshall, former commercial director of Cableship.

Moed would not comment on whether the reorganisation was a prelude to stock market floatation. "One announcement at a time," he said.

But Moed did say that Syncra is talking to Nortel about taking on its Enterprise Edge LAN PBX product.

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