Menlo funnels 30% of marketing budget towards partner-led events

Web security vendor unveils range of new initatives aimed at growing internationally via the channel

Menlo Security has ring-fenced 30 per cent of its global marketing budget to invest in partner-led field events over the next 12 months.

The move comes as part of a wider shake up of its Boost! partner programme designed to fuel channel growth for the cloud security vendor.

Competing against the likes of Zscaler and Proofpoint, Menlo's cloud security platform is designed to eliminate malware from the web, documents and email. The Mountain View-based company was valued at $800m at the time of its last funding round, back in November 2020.

Menlo said it is introducing a range of new programme initiatives as it expands internationally via the channel.

This includes teaming, tools for on-boarding new customers and provisioning end users, and a new Learning Management System portal - as well as the partner marketing tweak - the vendor claimed.

It is also releasing new tools to selected partners to assess a customer's level of exposure to ‘highly evasive adaptive threats', it added.

The additions come following a spate of appointments to its global channel team, including vice president of Global Channel Sales Todd Wilson in August and EMEA senior channel director, Robert Cole-Lomas in October.

"Since joining Menlo Security, I have been speaking to our partners to identify ways in which we could strengthen our relationships and deliver on our commitment to provide the very best partner programme," Wilson said.

"As a channel-first business, our partners are critical to our success. Our job is to arm them with the right programmes, tools, training, and incentives, and to support them across the entire customer sales journey, from the initial touchpoint right through to completion."