So, Kraft has finally got its way and bullied Cadbury into selling up. My hearty congratulations to Kraft - NOT.
That is the end of Cadbury as we know it. A fine iconic UK brand that is now going to be part of an American-owned megalith that will mess with the taste and turn it into another one of its plastic-tasting products.
It will be a sad day to watch the company broken up, manufacturing moved elsewhere, corners cut in ingredients to save money for shareholders, and ultimately sales nosediving as the Brits boycott the products out of anger.
Well done to the shareholders for selling out - I hope they enjoy the extra money.
I think it is a real shame that all the once great British institutions have now been sold off - what exactly is there left of our heritage to be proud of?
Not a lot.
At least they have done me a favour - as I will certainly not buy Cadbury anymore once the deal is fully signed and sealed so my aim of cutting down chocolate consumption will at least be stuck to.
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