E92plus has become the latest security distributor to make a play for generalist resellers by including one day’s installation on all orders.
The offer, which covers all e92plus products, is designed to lower the barrier for generalists to enter the security arena.
Mukesh Gupta, managing director at e92plus, said: “Quite a few resellers have not invested in security. This will attract them without the need for them to commit huge resources before they are ready.”
Nick Lucas, account manager for security at VAR Symitry, said he had already won £10,000 of orders as a result of e92plus’s offer.
“When we have been in competitive situations this has given us a differentiator,” he said.
However, James Pattinson, security director at rival distributor DNS-Arrow, claimed that e92plus was late to the party.
“This is not new,” he said. “DNS-Arrow has a professional services division of 52 staff providing installation and implementation work both to resellers that are new to the security market and security VARs that have the skills but lack bandwidth.”
'Smaller firms may struggle to keep up with Microsoft's innovation with Dynamics' says CEO Stuart Fenton after acquiring assets from Profile Enterprise Solutions
Pete Peterson admits the firm hasn't always been the 'easiest company to do business with'
New chief exec Aaron Painter says 'longer-term strategy' could see firm tackle the Asian market
XMA bosses on becoming a 'performance VAR', pocketing £50m of Misco leftovers, and acquisition near-misses
Lee Hemani and Andy Wright reveal that XMA is aiming to boost net profits to three per cent of revenues as they run through the growth ambitions of the UK's ninth-largest reseller