HP is telling VARs to seize the opportunity presented by the implementation of the CRC Energy Efficiency Scheme to win new business.
The legislation, which came into force in April, requires firms to buy allowances for their annual carbon emissions. Charges are capped at £12 per tonne and the most wasteful firms will be named and shamed in an energy-efficiency league table.
Firms affected by the legislation have until next Thursday (30 September) to register for the scheme or face heavy fines.
With the registration deadline looming, David Chalmers, chief technology officer for enterprise storage, servers and networking at HP, said that many firms are looking for ways to make their IT infrastructure more energy efficient.
“A lot of organisations are looking for help in making sure they are covered by their technology and how they can use that to add value to their business,” he said.
As a result, some firms might be looking for more energy-efficient ways to store their data, but will need the channel to guide them through the process, he explained.
“They might consider putting their storage somewhere else, such as in the cloud, so that it will not use the same amount of energy,” he said.
“That move could prompt questions about security, compliance and SLAs, which is where the channel has a great play.”
Clive Longbottom, service director at analyst Quocirca, said storage VARs should emphasise the economic benefits of green technologies to close deals.
“Going green for the sake of it is not a priority for firms at the moment, so it is important to emphasise the financial gains, and legal reasons for doing so,” he said.
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