Clearswift's renewed focus on the channel is being underlined by its latest product release, which has been priced and developed as a result of VAR feedback.
The content filtering vendor, which switched to a 100 per cent indirect sales strategy last year, claimed it has launched its Mailsweeper Business Suite to offer resellers increased functionality to attack a market that requires multifunction security products.
The firm claimed it is answering channel demands with its new software, featuring content security, anti-spam and email policy management. It will also give resellers a reason to go to existing, as well as potential customers, to make margin, claimed Marc Adams, vice president of channel operations at Clearswift.
"The new spam feature is a good way of approaching customers, then other products can be sold on top of this," Adams said.
He added that the company has always been channel-focused, but after its acquisition of content technologies from Baltimore it had to re-establish the value of its partner networks.
The firm has 40 accredited UK resellers, with hundreds selling its products on a one-off basis. It reaches resellers through Ideal, Allasso and Unipalm.
Paul Prior, managing director of VAR Foursys, said Clearswift's management consulted the channel about the new product. "This suite gives us what we want," he said.
"The anti-spam feature is a real selling point. Customers see it as a core functionality."
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