Email security vendor Proofpoint has bolstered its UK distribution line-up with the addition of VADition.
The Hampshire VAD has been handed access to the vendor's entire portfolio, but has been tasked with increasing uptake of Proofpoint's software-as-a-service (SaaS) offerings. Dean Hickman-Smith, the vendor's senior vice president of worldwide sales, claimed VADition's cloud know-how had been a key selling point.
"We feel that [VADition has] a strong understanding of the market trends, proven capabilities to communicate the benefits of SaaS, is able to support its technical requirements and can motivate resellers to adopt new business models, " he explained.
Having been founded eight years ago, Proofpoint's first attempt to crack the European market ended in failure and it retreated to its native US in 2006. It returned in 2008 and within six months had appointed its first UK distributor, in the shape of DNS Arrow, now Arrow ECS. In January of this year, Vigil Software was added to the distribution mix.
Barrie Desmond, business development director at VADition, said: “Resellers have a great opportunity to seamlessly become cloud service providers, with the backing of a vendor who understands exactly what that takes, and a distribution partner with the extra knowledge and resources to provide the necessary support."
Infrastructure provider says international sales now make up 51 per cent of its revenue
Suzanne Chappell of TMS plans sailing venture after selling Oxfordshire-based TMS to acquisitive Chess
Withdrawal of credit insurance by some providers a 'reflection' of current challenge facing IT sector, according to MD Steve Soper
SMART's UK managing director joins Lenovo to boost SMB business